Consulting Not all of our client engagements result in a software product or web site. Sometimes we deliver value by helping an organization structure the ways technology is evaluated and implemented. We do this by developing a technology charter. Technology Charter A Technology Charter clearly states a company’s corporate objectives and the ways Internet technologies may be used to realize those objectives. This document sets the framework and guiding principles for launching new web initiatives. To succeed in business you need to establish guidelines that help you analyze emerging technologies. Otherwise we risk wasting considerable investments in irrelevant technologies. Worse yet, without regular analysis of potentially relevant technologies we risk being blind-sided by shifts in the market or competitors previously undetected. EffectiV works with clients to create their Technology Charter and determine the technological tools that will significantly impact their business development in the immediate term and which tools should be considered for later development. The Technology Charter initially illustrates how our client’s Internet Strategy will be implemented. Over time, the Charter will guide the evolution of the Internet Strategy. Most important, this document will create a set of quantifiable guidelines that help determine which projects should be considered on an ongoing basis. The Charter outlines the business strategy of our clients. It then investigates the ways emerging technologies will impact the business strategy. The business strategy of our clients is set in a framework that facilitates analysis under a Technology: Threat/Opportunity perspective. This means as new technologies emerge they will be gauged for three potential impact scenarios: No Impact Threat Opportunity Once the technology is classified, EffectiV employs a cost/benefit scenario to the client’s potential reaction to the technology. This is accomplished by reviewing the company’s Technology Charter and original business strategy.