Web Design: EffectiV’s web design services are predicated on developing the Internet and web technologies as a sales channel by capturing your audience and communicating the need for your company, product or service. (Please see our Custom Development and Web Services and Software for more information on technical solutions.) Creative Great design can mean a whole lot of different things to a lot of different people. But to us great design means one thing: The right look for your product and service, and the right voice to reach your customers. PaletteSite™ : Custom Web Design & Content Management The Internet is a two way medium. You don’t publish once and ‘cross your fingers.’ A web presence, much like your business, must evolve with customers and their needs. It can be a great way to capture rich information regarding your customers and adapt your marketing and communication resources accordingly. This is why EffectiV combines engaging site design with simple-to-use content management tools. The result? PaletteSite, a strategic approach to web design. With a PaletteSite we help clients create the right brand image for the web AND provide the tools to manage content and grow with their customers. PaletteSite content management uses the familiar ‘point and click’ metaphors of the web. You do not need any technical knowledge. In fact, if you’ve navigated yourself to this web page, you’ve got the skills to manage a PaletteSite. PaletteSite Features: Custom Design (just check out our portfolio!) Web based content updates Integrated Approval components for all content management eMail Campaigns and Newsletters PR and News Publications eCommerce and catalogs Integrated, Custom Development But what if great design and the right message isn’t enough? Well now you’re talking! EffectiV prides itself in delivering an integrated approach to all of our solutions, led by our Custom Development Services. More often than not a web site is just a small part of the greater technical challenges most businesses face. And our client’s take comfort knowing we’re there to help as the challenges become more complex.