Revamp Your Brand: Part 2

April 12, 2024

Get Your Rebrand Going! In this second part of our series we focus on action and delve into the detailed steps required to kickstart your rebranding journey.

Revamp Your Brand: Part 1

April 3, 2024

Is your brand voice cracking? In the immortal words of Peter Brady…
When it’s time to change, you’ve got to rearrange!
If it feels like your brand voice is not in tune with the market, it may be time for a tune-up.

Cement Brand Trust Through Content Marketing

March 19, 2024

With consumer skepticism at an all-time high, trust is the currency of commerce. Did you know businesses are now more trusted than NGOs, governments, and media outlets, according to the 2021 Edelman Trust Barometer? This represents a critical opportunity for companies that can leverage content marketing as a strategic tool. With the right strategy, your […]

Why Digital Brands Should Give a Serif About Typography

March 28, 2023

The State Department’s font change highlights the significance of font choice in web design and digital branding The importance of typeset and font selection in web design and digital branding cannot be overstated. As evidence, the State Department recently made headlines when it announced a shift from the traditional Times New Roman to Calibri for […]