The new website incorporates a modern aesthetic focused on improving the organization of content for the site’s core audience.
Design concepts were demonstrated to the client through multiple methods, allowing all participants the opportunity to review the newly conceived creative and collaborate during the evolution of the new designs. The result of this process is a fresh, engaging design based on the organization’s long established brand assets.
Conrail’s leadership within the industry, as evidenced by its long-standing history in one of the nation’s earliest railway regions, is demonstrated throughout the site. The refreshed and updated design includes a robust website content platform, built from the ground-up and optimized for the evolving needs of the organization.