EffectiV created a new, custom designed WordPress theme for the site based on the firm’s branding guidelines, which were meticulously conceived and laid out by the fund’s lead partners, EPAM and Ben Franklin Technology Partners of Southeastern PA.
Creative concepts were demonstrated in multiple methods, giving all stakeholders an opportunity to fully appreciate the intent of the newly conceived designs.
Approved creative deliverables were moved into production for the new website by creating a fully custom WordPress theme.
EffectiV delivered the venture fund’s branding elements within the new WordPress theme. This ensures brand consistency at launch, and safeguards that consistency as new features are released.
Custom WordPress Theme
- Website Created Using WordPress’ Theme Development Standards
- Custom Authored HTML/CSS, Integrates Seamlessly with WordPress Codex
- Site Leverages WordPress’ Best-of-Breed CMS Functionality
- Creative and Brand Assets Woven Into Scalable CMS Solution
- Standards-based Design Extends ‘Shelf-life’ of Website