Don't Let Corporate IT Host & Manage Your WordPress Website
7 Reasons Corporate IT Should NOT Manage Your WordPress Website
November 13, 2024
01) They Don’t Want To
Why would they? Most IT departments are already stretched thin, handling everything from network security and infrastructure management to supporting business-critical software. Website management becomes an unwanted distraction, pulling them away from more strategic initiatives that keep the company running smoothly.
In our 25+ years in this industry, we have yet to encounter an IT department that wanted to manage the company website.
Plenty do, but rarely by choice.
(If you’re part of a rare IT group that disagrees, my sincere apologies!…but, where have you been?!)
02) Lack Specialized SEO & Marketing Knowledge
Website management goes beyond technical aspects—it requires understanding SEO, user experience, and content strategy. Corporate IT teams, while highly skilled, often lack the marketing expertise to ensure a website is optimized for search engines and engaging for visitors. Without proper SEO strategies and a focus on user-centric design, a website’s visibility and effectiveness can suffer, impacting the company’s ability to generate leads and engage its audience.
03) Cost Efficiency and Focused Expertise
While it might seem more cost-effective to have internal staff manage a website, the hidden expenses of training, maintaining skills, and troubleshooting issues quickly add up. By partnering with a specialist firm like EffectiV, companies can leverage deep expertise at a fraction of the cost compared to developing in-house capabilities. This allows internal teams to focus on core business functions rather than being distracted by website management challenges.
04) Proactive Maintenance and Security
Websites require constant monitoring and proactive maintenance to ensure optimal performance and protection against ever-evolving security threats. Internal staff may lack the specialized tools and knowledge needed to stay ahead of these issues. EffectiV provides comprehensive security monitoring, regular updates, and proactive maintenance, minimizing the risk of downtime or breaches that could be damaging both financially and reputationally.
05) Performance Optimization & Reliability
Experts understand the nuances of WordPress optimization, from caching and database management to image compression and server configurations. These critical aspects are often overlooked Internal staff, leading to a slower, less reliable website. EffectiV ensures websites are always performing at their best, providing a faster, more stable experience for users, which directly contributes to better search engine rankings and increased conversions.
06) Industry Best Practices & Access to the Latest Technology
Web technology is rapidly evolving, and staying up-to-date requires continuous learning and investment. By partnering with EffectiV, companies gain access to cutting-edge solutions and best practices without the burden of constant training. Our team has hands-on experience with the latest tools, trends, and compliance requirements, ensuring that the website remains modern, efficient, and aligned with industry standards.
07) Scalability & Flexibility
As a business grows and traffic peaks, the demands on a website can change significantly. Internal teams juggling multiple priorities often struggle to scale resources efficiently and adapt quickly to new challenges. EffectiV provides scalable solutions and the flexibility to adjust resources as needed, ensuring that the website can handle growth smoothly and without interruption. Our strategic adaptability is especially valuable for businesses looking to maintain a competitive edge.