Managing Your Website Shouldn't Feel
Like You're Alone in the Dark.
Like You're Alone in the Dark.
Website Management
We Manage, Maintain and Support Great Websites.
Great websites require consistent efforts from people with different skills, multiple departments and usually several outside partners. You shouldn’t feel stuck in the middle managing it all on your own.
EffectiV is a partner that ties together all of your website management tasks. We know all the pieces and connect all the dots. Most important, we are accountable for managing everything your website needs to run smoothly.
Our website management solution is simple - we give clients a single point of contact for managing everything related to the website.
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Website Support
We fix problems big and small. We answer questions about your website that had you scratching your head. At the end of the day (every day), we are the ones that make sure your website continues to run at peak performance.
Website Maintenance
Your website runs on software that requires maintenance. We review software updates to determine which new versions are appropriate for your website, how new software versions will affect the features and functions of your website, and make modifications to custom code when it’s necessary.
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Website Design
Every time your website is updated you rely on someone else’s design sensibility – whether it’s updating copy that impacts type set or the creation of new pages. As a partner that manages your website, we’ll possess the same appreciation for the site’s design as those that created it. We design new elements that support the site’s overall aesthetic, and create wholly new designs for micro sites, landing pages, and all other website content.
Website Content Management
We keep lots and lots of great content flowing into your website – often using strict production schedules for carefully timed updates. We make sure all of the new content is added exactly when it should, always looks great and configured for consistent SEO improvements. After all, great content is the key to a competitive website.
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Landing Pages and Marketing Campaigns
We love landing pages. We love to make new landing pages, create templates from existing pages and manage all the crucial tracking components ‘under the hood.’ This includes management of your Google Analytics and conversion codes, banner ad tracking, remarketing tags – as well as integration with your company’s internal CRM and ERP systems.
SEO Management + Implementations
Great SEO does not come from a checklist of changes that you should do. Great SEO happens when those changes are made to your website. That’s exactly what we do – we implement SEO updates. This includes changes that are very complex and technical, as well as the mundane and time-consuming edits no one else wants to do.
Who is Accountable for Your Website?
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Your IT Department?
For much of the technology, sure. But your IT team has a LOT on their plate already (trust us, we know).The SEO company?
It’s probably an option. But unless you have an unlimited budget, it’s likely not cost-effective. Full-stack technology skills are not common (ask the IT guys). -
Your Marketing Team?
No doubt they will manage the timeline and deliver the message… assuming all of the technology is in place.The Ad Agency?
We have seen agencies do a really nice job maintaining the websites they’ve created… until the contractor they hired takes another gig.
We Are Accountable.
The more complex the environment the easier it is to pass the buck. We don’t do that. Our support engagements start and end with us as the accountable party for the technology your website needs.
