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Great websites require consistent efforts from people with different skills, multiple departments and usually several outside partners.
Don’t get stuck in the middle managing it yourself.
EffectiV ties it all together to keep things humming along, so you can focus on your strategy. We know all the pieces and connect all the dots.
Most important, we are accountable for managing everything your website needs to run smoothly. Our website management solution is simple – we give clients a single point of contact for managing everything related to the website.
Every time your website is updated you rely on someone else’s design sensibility – whether it’s updating copy that impacts typeset or the creation of new pages.
We possess the same appreciation for the site’s design as those that created it – even if that was not us. We design new elements that support the site’s overall aesthetic, and create wholly new designs for landing pages, campaign sites and all other website content.
We fix problems big and small. We answer questions about your website that had you scratching your head. At the end of the day (every day), we are the ones that make sure your website continues to run at peak performance. Sometimes, the issues we solve are unnerving, relentless pests that prevent you from completing day-to-day tasks. And some times the issues are nearly invisible to anyone other than those (like us) keeping an eye one your Google webmaster account, just in case something comes up that requires our immediate support.
Great content is the key to a competitive website.
So we help our clients’ keep lots of great content flowing into their websites. To do this, we help teams develop strict production schedules and carefully plan recurring updates. Our efforts are based on the client’s marketing strategy and their SEO / SEM goals.
Our support is tailored to each client’s needs and can include the creation and implementation of new content.
We ensure all new content is added as it’s needed or scheduled, always looks great and configured for consistent SEO improvements.
Every website runs on software that requires ongoing attention, because the best tools are actively updated for performance and security. So, new updates should be reviewed and applied regularly. Great website maintenance is a proactive process. Done correctly, it’s invisible to you and your team. Though, this work is boring and mundane, it’s critical to the site’s performance and security.
We assign a monthly support and maintenance schedule for every site we manage.
We review software updates to determine which new versions are appropriate for the website, how new software versions will affect the features and functions of the website, and make modifications to code when necessary.
We love landing pages. We love to make new landing pages, create templates from existing pages and manage all the crucial tracking components ‘under the hood.’ This includes management of your Google Analytics and conversion codes, banner ad tracking, remarketing tags – as well as integration with your company’s internal CRM and ERP systems.
Great SEO does not come from a checklist of changes that you should do. Great SEO happens when those changes are made to your website. That’s exactly what we do – we implement SEO updates. This includes changes that are very complex and technical, as well as the mundane and time-consuming edits no one else wants to do.